DM Effective Partners in Japan

Japanese Seasonal Events Calendar

Seasonal changes for four seasons, spring, summer, fall and winter in Japan, there is many offering local customs to four seasons in business occasions and lifestyle. Among of them, the difference from western schedule is the school entrance season. September in western country is the season of entrance school, but in Japan, April is beginning of that. As March in Japan is the season of the graduate school, April is generally an employment season for new graduates. This is a sense of Japan of what spring has blossomed trees and flowers from winter is placed at the beginning of the year. For business custom with these senses, there are many companies, which start a new fiscal year from April and have an accounting period in March.

Seasonal bonuses

Japanese seasonal bonuses are paid twice a year, which is in summer and winter. In government administration office and big companies, the summer bonus is paid during from the end of June to the beginning of July, the winter bonus is paid in December. This bonus time is the big battle for sales throughout Japan.


Christmas holidays in western falls on a new years holiday in Japan. In general, from the end of December to the beginning of January, for 1 week. Especially, 31st of December as 大晦日 "New year's Eve" and first three days of the New Year (1st to 3rd of January) as 三箇日, total 4 days should be basically closed for all government administration offices and financial institutions regardless of a day. But News year's greeting cards(年賀状)should be distributed as an important Japanese custom. In summer vacation, there is a growing number of Japanese salary man/woman who are taking random picking up from fixed summer vacation in their companies. But there are still officially 1 week holiday of "Obon" which is a traditional event of worship ancestors. This takes around 15th of August. The Golden Week is a collection of consecutive national holidays from the end of April to the beginning of May. There are a growing number of people who take 1 week or 10 days in combination with a paid vacation for enjoyment traveling.

School vacation for kids

Japanese school vacation for elementary school, junior high school and high school are a third time yearly. The summer vacation starts the end of July through the end of August. New year's holiday for winter vacation is for 2 weeks and spring holiday (around new fiscal year) is for 2 weeks around the end of March to the beginning of April.

New fiscal year
Educational institution Entrance Ceremony

The Golden Week
(National holiday: 29th of April. 3th to 5th of May and Saturday/Sunday)

Payment of summer bonus

Summer season sale

Obon is a traditional event of worship ancestors and a death. This period is
the season of going back to hometown and also summer holiday seasons for

The autumn holiday
(Annually about 3 to 5 days holidays from the second or third Saturday as
national holiday is the third Monday and Autumn equinox)

Halloween has recently become better known of the enjoyment event for
dressing up and having a party then it would be good opportunity of selling


Payment of winter bonus
Year-end and New Year’s season sale
Most of Japanese religious are Buddhist and mostly celebrates New Years.
But Christmas in Japan is known as more of a time to enjoy as recreation
event as having a party and exchanging a Christmas gift rather than a
religious celebration. This is a part of battle for sales at year-end.

New Years holiday
Coming of Age
Twenty is the age considered as the beginning of adulthood in Japan.
The Coming of Age is celebrated on the second Monday of January.
Celebrations with most of the people turning 20 participating in the year (1st
of April to 31st of March) are held nationwide in every town.

Valentines day
In Japan Valentines day is celebrated in the woman who loves to men.
This means also show affection for friends, colleagues and bosses.
There also exists a "White Day" which men give return gifts to women who
gifted them on Valentines Day. It is one month later, on 14th of March.
Then this period would be a good opportunity of selling season.

Accounting period
Educational institution graduation ceremony
Japanese Seasonal Events Calendar
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